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About the Trusted Naples Jewelers

We're passionate about curating a collection that reflects your unique style. Discover the story behind our passion.


Statement Watches and Jewelry originated in 2020, initially focusing on luxury timepieces such as Rolex, Patek, Richard Mille, AP, Hublot, and more. The veteran owned and operated brand specializes in acquiring and providing clients with the perfect timepiece for their collection. Over time, the brand has expanded its offerings to include fine jewelry, both in stock and custom-made for any occasion. This includes a range of diamond and fashion jewelry. Emphasizing a commitment to service, Statement Watches and Jewelry is dedicated to meeting the diverse needs of its clientele. 


Since being established, Statement Watches And Jewelry has been known for an unparalleled commitment to customer satisfaction. It’s this standard of excellence that has provided the impetus for us to grow into the business we are today. For more information about the products and services we provide, reach out today.


Get to Know Us

Brandon Cruz

Owner & Founder

Brandon, a former Air Force service member for nine years, holds a Bachelor's Degree in Public Health and an MBA. Originally from Palmetto, Florida, he has been residing in Naples for the past 3 years. In 2020, he developed an interest in watches, later expanding his passion to jewelry in 2023. As the founder, Brandon envisions Statement Watches and Jewelry as more than just a business. His aspiration is to cultivate a brand that not only delivers exquisite timepieces and jewelry but also fosters a strong connection with the community.

Rachel Gregory

Sales Manager

Rachel's diverse journey includes earning a Bachelor of Science in Special Education from Penn State, emphasizing her dedication to individuals with special needs. With two decades of experience in the jewelry industry, Rachel adopts a customer-centric approach and has a passion for art and philanthropy. She also adores her rescued cocker spaniel, Lilly.

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